University Avenue Market Study

Atlanta, Georgia

352 University Avenue, Atlanta, Georgia

Project Designer: Stoss
Scott Bishop as Principal in Charge

Mass Economics
Noell Consulting Group
RW Ventures
TSW & Associates


The study explores a total land area of 30.5 acres in the Pittsburgh neighborhood of Atlanta, Georgia. The site is characterized by heavy contamination, steep topography, and buried stormwater infrastructure that affect the ways in which the site can be developed. The study depicts opportunities to manipulate these constraints, transforming them into assets through the exploration and creation of innovative site schemes and typologies. 

Each of the proposed configurations represent ways in which the efficiency of the site can be maximized while creating open space connections and incorporating both the assets and limitations of University Avenue into the design. Through this investigation, interim uses for the site were also developed in order to begin site activation and in order to support the sites future uses. The site not only addresses local economic growth and market studies, but incorporates ways in which both public and private use can be part of its transition and potential futures.  

This project is exemplary of the type of work that BLD takes on in conjunction with foundations and not-for-profits that are interested in creating public impact through market-based solutions.